Woolly Mammoth Theatre

Services: Experiential Design, Wayfinding, Signage
Architect: Perkins Eastman
Photo Credit: Tanner Schreiber-May

The Woolly Mammoth Theatre has held a unique position at the leading edge of the American theatre, earning a reputation for staying “uniquely plugged in to the mad temper of the times” (New York Times). With this reputation the team wanted to transform their visitor experience of the newly renovated space through the branded environment, wayfinding, and additional graphics.